---
title: YPNE Waitlist
description: Sign up to receive our upcoming report and get early access. Insights from 130+ with tech leaders. Actionable takeaways to help you evaluate your brand.
---

[Skip to main content](https://bridge.rbl-brandagency.com/ypne-waitlist#main)

[![rbl_logo_2020_WO](https://bridge.rbl-brandagency.com/hs-fs/hubfs/rbl_logo_2020_WO.png?width=90&height=63&name=rbl_logo_2020_WO.png)](https://rbl-brandagency.com/)

Open main navigation

Close main navigation

# Stuck in the innovation trap?

New research shows that innovation is replacing strategy in the tech industry. Find out how to break this trend to gain a serious advantage. 

 

Join the waitlist. Get the full report in advance. 

###### Innovation is the status quo

Why do 78% of companies focus on innovation if only 25% say it's their greatest challenge? Because everyone is running the same strategy (differentiation through innovation) and it's no longer providing a competitive advantage.

Sign up for the wait list and get early access to:

- Survey results from 130+ tech leaders
- Interview insights
- Actionable takeaways

As well as resources to help you evaluate your strategy further. 

### Join the wait list

We'll email you an advance copy as soon as it's available.

©2025 rbl Brand Agency Limited. All rights reserved.