--- title: The Sports Brand Race Special Report description: Why in the struggle for the soul of sport, putting your community first ensures everyone's a winner. Download now. --- [Skip to main content](https://bridge.rbl-brandagency.com/sport-report#main) [![rbl_logo_2020_WO](https://bridge.rbl-brandagency.com/hs-fs/hubfs/rbl_logo_2020_WO.png?width=90&height=63&name=rbl_logo_2020_WO.png)](https://rbl-brandagency.com/) Open main navigation Close main navigation # The Sports Brand Race ##### In the struggle for the soul of sport, putting your community first ensures everyone's a winner. Find out why. ### Who really gets more value from sports brands: corporates or communities? On average, sports brands are 64% more effective at serving corporate partners than community audiences. ![download_page_pic1](https://bridge.rbl-brandagency.com/hs-fs/hubfs/download_page_pic1.jpg?width=1200&height=800&name=download_page_pic1.jpg) ![download_page_pic2](https://bridge.rbl-brandagency.com/hs-fs/hubfs/download_page_pic2.jpg?width=1200&height=800&name=download_page_pic2.jpg) Yet, the Women’s Super League is in a league of its own when it comes to **driving community-led brand value**. Every follower, fan, enthusiast or viewer is valued twice as much by their corporate partners. **A clear signal of the premium value of its community.** # The Brand Bridge Podcast - in conversation with Ally McDonald Alonso # More Sports Insight ![slack-imgs.com](https://bridge.rbl-brandagency.com/hs-fs/hubfs/slack-imgs.com.png?width=2000&height=1045&name=slack-imgs.com.png "slack-imgs.com") Want to make brand partnerships meaningful and sustainable? It’s time to stand out, stand for, stand firm. [Read the insight](https://rbl-brandagency.com/want-to-make-brand-partnerships-meaningful-and-sustainable-its-time-to-stand-out-stand-for-stand-firm/) ## If your brand doesn't serve your community, you don't have a movement. The future of sports sponsorship may not just be about corporate reach... read the full report to find out more. [![rbl_logo_2020_fav_2](https://bridge.rbl-brandagency.com/hs-fs/hubfs/rbl_logo_2020_fav_2.png?width=70&height=70&name=rbl_logo_2020_fav_2.png)](https://rbl-brandagency.com/) 2025 rbl Brand Agency Limited. All rights reserved.  [Privacy Policy](https://rbl-brandagency.com/privacy-policy/) | [Terms & Conditions](https://rbl-brandagency.com/wp-content/uploads/rbl_TCs_2024.pdf) - - -