The Sports Brand Race Special Report

Who really gets more value from sports brands: corporates or communities?

On average, sports brands are 64% more effective at serving corporate partners than community audiences.

Yet, the Women’s Super League is in a league of its own when it comes to driving community-led brand value. Every follower, fan, enthusiast or viewer is valued twice as much by their corporate partners.

A clear signal of the premium value of its community.

The Sports Brand Race

In the struggle for the soul of sport, putting your community first ensures everyone's a winner.
Find out why.

Who really gets more value from sports brands: corporates or communities?

The Brand Bridge Podcast - in conversation with Ally McDonald Alonso

More Sports Insight

If your brand doesn't serve your community, you don't have a movement.

The Sports Brand Race

In the struggle for the soul of sport, putting your community first ensures everyone's a winner. Find out why.

Who really gets more value from sports brands: corporates or communities?

The Brand Bridge Podcast - in conversation with Ally McDonald Alonso

More Sports Insight

If your brand doesn't serve your community, you don't have a movement.

In the struggle for the soul of sport, putting your community first ensures everyone's a winner.
Find out why.