Date: 20th of June, 2024 | Time: 11AM BST | Location: Virtual
How your brand can help you navigate greenwashing and greenhushing, communicate an authentic sustainability story and power progress.
93% of industrial companies in the UK believe they have made real progress towards net zero. But, two-thirds are afraid of greenwashing accusations which leads one-third to stay silent about their ambitions and progress.
This is the “greenhushing” effect.
Greenhushing means companies who are doing nothing, and saying nothing, are getting away with it. It creates complacency, inhibits collaboration, and prevents progress. So what's the solution?
Date: 20th of June, 2024 | Time: 11AM BST | Location: virtual
Join brand bridge live as Adam Concar (creative director) and Rhiannon Lowe (head of strategy) review the findings of rbl's greenhushing research, offer advice on how to navigate greenwashing and greenhushing, and share stories of companies who have faced both and won.
Space limited to 20 attendees.