Skip to main content

Avoiding the innovation trap

Proprietary research and insights from tech and brand strategy leaders to help you overcome the most significant challenges facing tech-enabled businesses today.

 

 

Download the report

Research conducted with +180 tech leaders showed that 78% believed innovation and product development was the function they needed to focus on the most, but only 25% reported innovation and product development as their greatest challenge. So what is their greatest challenge? It has more to do with perception than innovation. 

Download

Tech Report_Laptop_Mockup
Commercialising innovation youtube thumb

Commercialising innovation

Listen to our conversation with Yiannis Maos (CEO, TechWM) and Iain Mansell (Head of West Midlands Regional Engagement, Connected Catapult) discuss how the real challenge is not developing new capabilities but rather commercialising them - developing stories that "sell" to investors, employees, and customers. 

 

Brand Bridge LIVE: The innovation trap

Adam Concar (Creative Director) and Rhiannon Lowe (Head of Strategy) discuss the findings of the research and provide advice for brands on how to stop over-indexing on technology and instead build a flywheel of product innovation and brand development.

Listen

 

 

Commercialising innovation youtube thumb copy

Need to shift your focus?

Many organisations are focused on innovation when the really issues they are facing relate to perception and communication: pitching to investors, hiring the right talent, and acquiring customers. If you'd like to discuss how brand strategy can clarify your story and help you overcome these challenges, please get in touch.