93% of industrial companies in the UK believe they have made real progress towards net-zero goals. But, two-thirds are afraid of greenwashing accusations and a third actively keep quiet. A small percentage are scaling back their net-zero targets and decreasing their ambitions.
This is the “green hushing” effect.
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Greenhushing means companies who are doing nothing, and saying nothing, are getting away with it. It creates complacency, inhibits collaboration, and prevents progress. So what's the solution?
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Release date for early access: late May 2024
