93% of industrial companies in the UK believe they have made real progress towards net-zero goals. But, two-thirds are afraid of greenwashing accusations and one-third actively keep quiet. A small percentage are scaling back their net-zero targets and decreasing their ambitions.
This is the “green hushing” effect.
.jpg?width=2000&name=iStock-1357452466%20(1).jpg)
.jpg?width=2000&name=iStock-841574286%20(1).jpg)
Greenhushing means companies who are doing nothing, and saying nothing, are getting away with it. It creates complacency, inhibits collaboration, and prevents progress. So what's the solution?
