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Greenhushing resources

Breaking down greenwashing, greenhushing, and building your sustainability story into the core of your brand.

 

The Greenhushing Report

93% of industrial companies in the UK believe they have made real progress towards net-zero goals. But, two-thirds are afraid of greenwashing accusations and a third actively keep quiet. This research analyses the issue and provides advice for how brands should respond. 

 

Conversation with Gillian Daines

Gillian Daines, Global Head of Corporate Communications at OCI Global, discusses the role brand plays in helping avoid greenhushing and greenwashing and OCI's brand strategy as they pivoted to a more sustainable future. 

 

Brand Bridge LIVE: The Greenhushing Report

Adam Concar (Creative Director) and Rhiannon Lowe (Head of Strategy) discuss the findings of the research and provide advice for brands about how to improve confidence, overcome greenhushing and power progress.

 

 


Get in touch

Many organisations are afraid to share ESG credentials, goals, and progress because of the potential for scrutiny and backlash. These organisations run the risk of being left behind. Let's discuss a brand strategy which helps you develop a position of net zero leadership.