93% of industrial companies in the UK believe they have made real progress towards net-zero goals. But, two-thirds are afraid of greenwashing accusations and a third actively keep quiet. This research analyses the issue and provides advice for how brands should respond.
Gillian Daines, Global Head of Corporate Communications at OCI Global, discusses the role brand plays in helping avoid greenhushing and greenwashing and OCI's brand strategy as they pivoted to a more sustainable future.
Adam Concar (Creative Director) and Rhiannon Lowe (Head of Strategy) discuss the findings of the research and provide advice for brands about how to improve confidence, overcome greenhushing and power progress.
