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Avoiding the innovation trap

Your product is not enough.

 

Every business is looking for a moat

Something that makes them untouchable. 

For many, it's product superiority. But how well does this insulate you from competition?

We conducted research with more than +180 tech leaders to find out. 

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There is a strategic misalignment

78% of companies said innovation and product development was the function they needed to focus on the most to achieve success.

But only 25% reported innovation and product development as their greatest challenge over the next 2 to 3 years.

 


Perception is a bigger problem than innovation

Learn how to align your brand strategy with your product development to overcome your greatest challenges, build a truly differentiated brand, and achieve more.